Contacts
The contacts system is the audience management layer of Leadmetrics. It is intentionally separate from the CRM / Leads pipeline.
| Leads (CRM) | Contacts | |
|---|---|---|
| Purpose | Pipeline — track inbound prospects through qualification | Audience — people you communicate with via campaigns |
| Activity timeline | Yes | No |
| Email subscription | Not tracked | Yes (isSubscriber, unsubscribe token) |
| List membership | No | Yes (ContactList) |
| Used by | CRM views, AI analytics | Newsletters, drip campaigns, DM outreach |
Contents
| Document | Description |
|---|---|
| Contacts | Contact data model, stages, sources, and subscription management |
| Contact Lists | Static and dynamic lists, campaign audience targeting |
Related
- Newsletters — sends to contacts filtered by
isSubscriberand segment - CRM & Pipeline — the separate lead tracking system
- Campaigns — campaigns target contact lists and CRM segments