Contacts
Contents
| Document | Description |
|---|---|
| contacts.md | Contact data model, stages, sources, and subscription management |
| contact-lists.md | Static and dynamic lists, campaign audience targeting |
Overview
The contacts system is the audience management layer of Leadmetrics. It is intentionally separate from the CRM / Leads pipeline.
| Leads (CRM) | Contacts | |
|---|---|---|
| Purpose | Pipeline — track inbound prospects through qualification | Audience — people you communicate with via campaigns |
| Activity timeline | Yes | No |
| Email subscription | Not tracked | Yes (isSubscriber, unsubscribe token) |
| List membership | No | Yes (ContactList) |
| Used by | CRM views, AI analytics | Newsletters, drip campaigns, DM outreach |
Conversion path
Inbound (form, ad, WhatsApp)
│
▼
Lead (CRM pipeline)
new → contacted → qualified → converted
│
▼ manual step
Contact (audience)
lead → qualified_lead → customer → churned
│
▼
ContactList (static / dynamic)
│
▼
CampaignRelated docs
- CRM — lead capture and pipeline
- Campaigns — using contact lists as campaign audiences
- Database schema