Sample Deliverable Plan — April 2026

{
  "tenantId": "tenant_leadmetrics",
  "generatedAt": "2026-03-28T11:14:00Z",
 
  "goals": [
    {
      "title": "Grow organic search traffic by 40% within 6 months",
      "metric": "Google Search Console impressions",
      "targetValue": "+40%",
      "timeframeMonths": 6,
      "channel": "google_search",
      "linkedDeliverableTypes": ["blog_post", "keyword_cluster", "content_brief"]
    },
    {
      "title": "Achieve 150 inbound trial signups per month from organic and social",
      "metric": "Trial signups attributed to organic/social (UTM tracked)",
      "targetValue": "150/month",
      "timeframeMonths": 3,
      "channel": "website",
      "linkedDeliverableTypes": ["blog_post", "social_post", "landing_page"]
    },
    {
      "title": "Build an engaged LinkedIn audience of 2,000 followers by end of Q3",
      "metric": "LinkedIn Company Page followers",
      "targetValue": "2,000",
      "timeframeMonths": 6,
      "channel": "linkedin",
      "linkedDeliverableTypes": ["social_post"]
    },
    {
      "title": "Maintain email list health with 40%+ open rate",
      "metric": "Mailchimp average open rate",
      "targetValue": "40%+",
      "timeframeMonths": 3,
      "channel": "email",
      "linkedDeliverableTypes": ["email_newsletter"]
    },
    {
      "title": "Achieve ROAS of 4.0x or above on paid channels",
      "metric": "Blended ROAS (Google Ads + Meta Ads)",
      "targetValue": "4.0x",
      "timeframeMonths": 3,
      "channel": "google_ads",
      "linkedDeliverableTypes": ["google_ads_copy", "meta_ads_copy"]
    }
  ],
 
  "deliverables": [
    {
      "type": "blog_post",
      "label": "SEO Blog Post",
      "monthlyVolume": 4,
      "platforms": ["website", "google_search"],
      "priority": "high",
      "rationale": "4 posts/month builds consistent keyword coverage for the 'AI marketing tools' and 'marketing automation' clusters identified in strategy, at a pace the team can maintain quality reviews for.",
      "agentQueue": "agent__blog-writer",
      "estimatedCostPerUnit": 2
    },
    {
      "type": "content_brief",
      "label": "SEO Content Brief",
      "monthlyVolume": 2,
      "platforms": ["website"],
      "priority": "high",
      "rationale": "2 briefs/month (for the 2 highest-priority blog posts); the remaining 2 blog posts reuse existing briefs from the keyword clusters researched in prior months.",
      "agentQueue": "agent__content-brief-writer",
      "estimatedCostPerUnit": 1
    },
    {
      "type": "keyword_cluster",
      "label": "Keyword Research Cluster",
      "monthlyVolume": 1,
      "platforms": ["google_search"],
      "priority": "high",
      "rationale": "1 cluster/month keeps keyword research ahead of content production by one period; feeds both blog posts and Google Ads copy for the following month.",
      "agentQueue": "agent__keyword-researcher",
      "estimatedCostPerUnit": 1
    },
    {
      "type": "social_post",
      "label": "Instagram Post",
      "monthlyVolume": 4,
      "platforms": ["instagram"],
      "priority": "medium",
      "rationale": "4 posts/month (1/week) maintains a consistent Instagram presence; mix of educational carousels, product demos, and customer spotlights to build brand trust with agency owners.",
      "agentQueue": "agent__social-post-writer",
      "estimatedCostPerUnit": 1
    },
    {
      "type": "social_post",
      "label": "Facebook Post",
      "monthlyVolume": 4,
      "platforms": ["facebook"],
      "priority": "medium",
      "rationale": "4 posts/month mirrors Instagram output but adapted for Facebook's longer-form audience; repurposed from Instagram content with platform-specific copy.",
      "agentQueue": "agent__social-post-writer",
      "estimatedCostPerUnit": 1
    },
    {
      "type": "social_post",
      "label": "LinkedIn Post",
      "monthlyVolume": 4,
      "platforms": ["linkedin"],
      "priority": "high",
      "rationale": "4 posts/month targets the primary B2B decision-maker audience (agency owners, marketing managers); LinkedIn is the highest-intent social channel for SaaS trial signups in our segment.",
      "agentQueue": "agent__social-post-writer",
      "estimatedCostPerUnit": 1
    },
    {
      "type": "social_post",
      "label": "YouTube Video Script",
      "monthlyVolume": 2,
      "platforms": ["youtube"],
      "priority": "medium",
      "rationale": "2 video scripts/month for product walkthroughs and tutorial content; YouTube drives high-intent trial signups when paired with the free trial CTA in descriptions.",
      "agentQueue": "agent__social-post-writer",
      "estimatedCostPerUnit": 1
    },
    {
      "type": "social_calendar",
      "label": "Social Media Calendar",
      "monthlyVolume": 1,
      "platforms": ["instagram", "facebook", "linkedin"],
      "priority": "high",
      "rationale": "1 calendar/month coordinates all social posts across Instagram, Facebook, and LinkedIn to ensure consistent themes, avoid duplicate posting on the same day, and align with blog publish dates.",
      "agentQueue": "agent__social-calendar-planner",
      "estimatedCostPerUnit": 1
    },
    {
      "type": "email_newsletter",
      "label": "Email Newsletter",
      "monthlyVolume": 4,
      "platforms": ["email"],
      "priority": "medium",
      "rationale": "Weekly newsletter (4/month) to the existing subscriber list of ~2,400; drives repeat visits to new blog posts, shares product updates, and nurtures free-to-paid conversion.",
      "agentQueue": "agent__email-writer",
      "estimatedCostPerUnit": 2
    },
    {
      "type": "google_ads_copy",
      "label": "Google Ads RSA Copy Set",
      "monthlyVolume": 1,
      "platforms": ["google_ads"],
      "priority": "medium",
      "rationale": "Monthly RSA copy refresh across the 3 active Google Ads campaigns (Brand, AI Tools, Marketing Automation) to test new angles from the keyword research output and maintain Quality Score.",
      "agentQueue": "agent__google-ads-writer",
      "estimatedCostPerUnit": 2
    },
    {
      "type": "meta_ads_copy",
      "label": "Meta Ads Copy Set",
      "monthlyVolume": 1,
      "platforms": ["meta_ads"],
      "priority": "medium",
      "rationale": "Monthly copy refresh for Meta Ads retargeting and prospecting campaigns; new creative angles reduce ad fatigue on the 60-day website visitor retargeting audience.",
      "agentQueue": "agent__meta-ads-writer",
      "estimatedCostPerUnit": 2
    },
    {
      "type": "monthly_report",
      "label": "Monthly Performance Report",
      "monthlyVolume": 1,
      "platforms": ["website", "instagram", "facebook", "linkedin", "email", "google_ads", "meta_ads"],
      "priority": "low",
      "rationale": "1 report/month covering all active channels; always the last deliverable of the period; tracks progress against the 5 goals above and recommends adjustments for the following month.",
      "agentQueue": "agent__report-writer",
      "estimatedCostPerUnit": 2
    }
  ],
 
  "monthlyCostEstimate": 37,
 
  "planningNotes": "Plan is calibrated for a Pro plan with all 8 channels connected. Total credit cost of 37/month sits comfortably within the Pro allocation of 50 credits/month, leaving 13 credits as buffer for ad-hoc work or retry runs.\n\nKey decisions:\n- YouTube volume set to 2 scripts/month (not 4) — video production is human-led; scripts that take more than 1 revision cycle consume disproportionate DM review time.\n- LinkedIn prioritised as 'high' over Instagram and Facebook — strategy data shows LinkedIn visitors have a 3.2x higher trial signup rate than Instagram visitors for this product category.\n- Content brief volume set to 2/month rather than 4 — 2 briefs are fresh each month; the other 2 blog posts draw from keyword clusters researched the previous month to reduce cost and cycle time.\n- Site audit not included as a standing monthly deliverable — it is triggered ad-hoc via the Dashboard when needed. Included in the April activity plan manually by the DM reviewer.\n- Backlink outreach not included — strategy did not prioritise link building in Q2; flagged for Q3 review."
}