New Feature: Competitor Social Media Monitoring

Priority: 🟡 Pre-launch
Area: Analytics / Competitive Intelligence
Competitive Reference: Semrush (Competitive Analysis + Social Media), Predis.ai (Competitor Insights), Copy.ai (Prospecting Cockpit)

Why This Matters

Agencies need to track what competitors are doing on social media — posting frequency, engagement rates, content themes, top-performing posts. This informs content strategy and helps prove ROI to clients (“we’re outperforming Competitor X”).

Leadmetrics has a competitor researcher agent but it only runs once during setup. There’s no ongoing monitoring.

What Leadmetrics Has Today

competitor-researcher agent — runs during tenant onboarding to research competitor websites
ai-search/competitors dashboard page — shows competitor research results
settings/competitors page — manage competitor list
Competitor model in Prisma — stores competitor names, URLs, metadata
No ongoing monitoring — competitor data is a snapshot from onboarding
No social media tracking — no competitor social profiles stored or monitored
No engagement comparison — no side-by-side metrics

Proposed Implementation

Extend Competitor model:


model CompetitorSocial {
  id              String   @id @default(cuid())
  competitorId    String
  platform        String   // facebook, instagram, linkedin, twitter
  profileUrl      String
  followerCount   Int?
  postFrequency   Float?   // posts per week
  avgEngagement   Float?   // avg likes+comments per post
  lastScrapedAt   DateTime?
  competitor      Competitor @relation(fields: [competitorId], references: [id])
}

Step 2 — Periodic Competitor Scraping

New scheduled task: competitor.social.monitor (runs weekly)

For each competitor social profile, use Playwright to scrape:
- Latest 20 posts (text, image, engagement counts)
- Follower count changes
- Posting frequency
Store results in MongoDB (high-volume, unstructured data)
Flag high-performing competitor posts for the agency to review

Step 3 — Competitive Intelligence Agent

New agent: competitor-social-analyst

Runs monthly (or on-demand)
Analyzes competitor social data vs. tenant’s social data
Generates insights: “Competitor X posts 3x more on LinkedIn and gets 5x engagement. Their top topics are: AI, sustainability, case studies.”
Feeds into strategy recommendations

Step 4 — Dashboard UI

New “Competitor Monitor” section:

Side-by-side follower growth charts
Engagement rate comparison
Competitor’s top-performing posts (with links)
Content theme analysis (what topics do they post about?)
Alerts: “Competitor X just posted about [topic] and got 10x their average engagement”

AI SEO Optimization — competitor content analysis for SEO
Content Repurposing Engine — competitive insights inform repurposing strategy