New Feature: Content Repurposing Engine

Priority: 🟡 Pre-launch
Area: Content / Agents
Competitive Reference: Jasper (Content Pipelines → Adapt), Predis.ai (Resize & Repurpose), Copy.ai (Content Creation workflows)

Why This Matters

Every competitor offers content repurposing as a core feature. The idea: write a blog post once, then automatically generate 5–10 derivative assets from it. Leadmetrics generates blogs, social posts, and emails independently — but never derives one from another.

For a digital marketing agency managing 10+ tenants, repurposing a single long-form piece into platform-specific derivatives saves 3–5 hours per content piece.

What Leadmetrics Has Today

blog-writer agent generates blog posts from content briefs
social-post-writer agent generates social posts from activity context
email-writer agent generates newsletter content
landing-page-writer agent generates landing pages
Each agent runs independently — no agent reads another agent’s output as input
RAG engine can ingest approved content, but no agent is prompted to “repurpose from existing content”

What Competitors Offer

Platform	Feature	How It Works
Jasper	Content Pipelines → Adapt	Takes a blog post and auto-generates social posts, email subject lines, ad copy, meta descriptions — all on-brand
Predis.ai	Resize & Repurpose	One-click conversion: blog → carousel, blog → reel script, blog → LinkedIn post, blog → Twitter thread
Copy.ai	Content Creation Workflows	Automated workflow: input = blog URL, output = 10 social posts + 3 email subject lines + 2 ad headlines
Semrush	Content Repurposing	AI takes existing content and reformats for different channels and audiences

Proposed Implementation

New Agent: `content-repurposer`

Input: Approved deliverable ID (blog post, report, etc.)
Output: Multiple derivative deliverables (social posts, email snippets, ad copy, thread, carousel script)

Repurposing Matrix

Source	→ Social Post	→ Email	→ Ad Copy	→ Thread	→ Carousel	→ Landing Page
Blog Post	✅	✅	✅	✅	✅	✅
Report	✅	✅	❌	✅	✅	❌
Social Post	❌	❌	✅	✅	❌	❌
Newsletter	✅	❌	✅	❌	❌	❌

Workflow

User approves a blog post → “Repurpose” button appears
User selects target formats (checkboxes)
System creates Activities for each derivative, linked to the source deliverable
content-repurposer worker runs, reading the approved content from the source
Each derivative goes through the normal review → approve → publish pipeline

Dashboard UI

Add “Repurpose” action button on approved blog detail page
Add “Repurpose” bulk action on deliverables list
Show lineage: “Derived from Blog #123” on derivative posts
New sourceDeliverableId column on Activity model

Build Effort

Step	Estimate
Add `sourceDeliverableId` to Activity schema	Small
Create `content-repurposer` worker	Medium
Add repurpose prompts per output format	Medium
Dashboard repurpose button + modal	Medium
Lineage display on derivative pages	Small

Social Post Platform Publishing — derivatives need to actually publish
CMS Publishing — blog derivatives may need CMS push

Future Enhancements

Bulk Repurposing (Post-Launch)

Allow users to repurpose multiple pieces of content at once:

Use Cases:

“Repurpose all approved blogs from last month into social posts”
“Convert all Q4 reports into email newsletters”
“Transform approved content library into a social media content calendar”

Implementation:

Add checkbox selection on deliverables list
“Bulk Repurpose” action in dropdown
Modal to select target formats (same as single repurpose)
Queue all as separate jobs with shared batch ID
Dashboard shows bulk progress tracker
Single notification when entire batch completes

Priority: Post-launch (gather usage data first to see which paths are most used)